To compete with LG and Samsung, this company introduced a new top and front load washing machine

To compete with LG and Samsung, this company introduced a new top and front load washing machine


At present, there are many brands of washing machines in the country and constantly new brands are taking entry in many good products market. Meanwhile, American brand White-Westinghouse has launched its automatic washing machine in both top and front load models keeping this festive in mind. Along with this, the company has also included four models of semi-automatic machines. Let us know about their price and features.

that’s just the price
In terms of pricing, White-Westinghouse’s full range of Fully Automatic Front Load and Fully Automatic Top Load are available on e-commerce websites. The price of 6.5 kg in top load is Rs 12,499, while the price of 7.5 kg is Rs 14,499. Apart from this, the price of 8.5 kg and Rs 28,499, while the price of 10.5 kg model is Rs 23,499.

The target is to sell 3000 units
The company has set a target of selling 30,000 units this festive season. The company is focusing on the domestic market, where the fully automatic segment is expected to contribute around 60 per cent of the overall washing machine market. In terms of design and quality, these machines are equipped with much better quality and are much better for rough and tough use.

LG and Samsung will compete
White-Westinghouse’s fully automatic front load and fully automatic top load washing machines will compete directly with LG and Samsung. Also, it will compete with brands like Whirlpool, Bosch, Haier, Panasonic, IFB and Godrej. Now it has to be seen how much success the White-Westinghouse brand gets in India.

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